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What is Branding identity? Branding identity is the pieces, aspects, ideas, methods and techniques a company uses to differentiate itself from the rest. When a brand is associated with a color, a combination of colors, shapes, pictures, phrases, music, etc. a corporate identity plan has been carried out. It's proven that a company that has a consistent corporate or branding identity is taken much more seriously than those that don’t. This will give you an enormous advantage over your competitors.
The development of a corporate identity project always starts with the design of a logotype: the most representative element of a company. Its shapes, colors, fonts, look and feel will be transported to the other pieces that will constitute your corporate identity. That is, the other design pieces that make up your company's corporate identity will be developed to match this logo.
Once the logo design process ends, then should continue to develop the simplest pieces: business cards, envelopes, etc. This way we make sure you are satisfied with the logo before use it to create the rest of the corporate identity package.
When these pieces are finished, we continue with the more complex ones: brochures, booklets, catalogs, etc.
The idea of this process is that, when viewers look at any of these pieces, they immediately associate them with your brand.
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