Your browser may not support display of this image. A strong Branding & identity reinforces brand recognition among your target audience.

Get the same proven marketing results the biggest enterprises get. Finally, your brand will get recognized.

What is Branding identity? Branding identity is the pieces, aspects, ideas, methods and techniques a company uses to differentiate itself from the rest. When a brand is associated with a color, a combination of colors, shapes, pictures, phrases, music, etc. a corporate identity plan has been carried out. It's proven that a company that has a consistent corporate or branding identity is taken much more seriously than those that don’t. This will give you an enormous advantage over your competitors.

The development of a corporate identity project always starts with the design of a logotype: the most representative element of a company. Its shapes, colors, fonts, look and feel will be transported to the other pieces that will constitute your corporate identity. That is, the other design pieces that make up your company's corporate identity will be developed to match this logo.

Once the logo design process ends, then should continue to develop the simplest pieces: business cards, envelopes, etc. This way we make sure you are satisfied with the logo before use it to create the rest of the corporate identity package.

When these pieces are finished, we continue with the more complex ones: brochures, booklets, catalogs, etc.

The idea of this process is that, when viewers look at any of these pieces, they immediately associate them with your brand.

A logo doesn’t need to say what a company does

1. A logo doesn’t need to say what a company does


Restaurant logos don’t need to show food, dentist logos don’t need to show teeth, furniture store logos don’t need to show furniture. Just because it’s relevant, doesn’t mean you can’t do better.

The Mercedes logo isn’t a car. The Virgin Atlantic logo isn’t an aeroplane. The Apple logo isn’t a computer. Etc. Etc.

2. Not every logo needs a mark Sometimes a client just needs a professional logotype to identify their business

3. Your client might request something you disagree with. If that happens, try giving them what they want, then show them what you believe is an improvement, and why. They’re less likely to be so resistant if they already see how their thoughts pan out.

4. Ideas can flow much faster between a pen and paper than they can a mouse and monitor.

5. If you’re unsure how long a task will take to complete, estimate longer. 6. Leave trends to the


6.Trends come and go, Don’t follow the pack. Stand out.

7. By leaving colour to the end of the process, you focus on the idea. No amount of gradient or colour will rescue a poorly designed mark.

8. Designing for a lawyer? Ditch the fun approach. Designing for a kid’s TV show? Nothing too serious. I could go on, but you get the picture.

9. Keeping the design simple allows for flexibility in size. Ideally, your design should work at a minimum of around one inch without loss of detail. Look at the logos of large corporations like Mitsubishi, Samsung, FedEx, BBC etc.

10. That’s it. Leave your client with just one thing to remember about the design. All strong logos have one single feature to help them stand out.



Not two, three, or four.



One.

Logo Tutorial

We hear many adverb and adjective regarding log i.e. cool logo, crazy logo, attractive logo, text logo, unique logo so & so…

As a professional logo designer we may bear in mind the following comment

1. A logo must be describable
2. A logo must be memorable
3. A logo must be effective without color
4. A logo must be scalable i.e. effective when just an inch in size
5. A logo must be use for any propose i.e. all file format

In shortly professional designer usually follow logo design process as below:

1. The Design Brief
2. Research and Brainstorming
3. Sketching
4. Prototyping and Conceptualizing (See Step 5)
5. Send to Client for Review
6. Revise and Add Finishing Touches
7. Supply Files to Client and Provide Customer Service

Some time we can design typography logo in short way which is really amazing. Here we showed how to do that by using Adobe illustrator. Here are 10 steps to design a typographic logo. You can practice by following this..

Step 1

In Illustrator, using the Ellipse Tool (U) create a circle.

Step 2

Select the Circle and hit the Enter Key (return) the Move dialog box will open. Now we can move the circle horizontally or vertically and create copies as well.

First we will create the horizontal one, so just add the width of the circle in the horizontal field and click on the copy button. Repeat this process until you have 6 circles side by side.

Step 3

Lets create a circle below the first and the third circle. Those will be the Z and the G letters.

Step 4

Using the Direct Selection Tool(A), select some segments of the circles and delete them like the image below.

Step 5

Select all objects and change the Stroke Weight to 20pt, After that add 2 more elements above the Z and the R like the image below, and delete a segment of the last A. Tip: Use the Object>Transform>Move and Object>Transform>Reflect commands for more precision.

Step 6

Change the stroke colors. Use green for the Z, brown for the As, red for the G and R, and blue for the O.

Step 7

Select the A or the second circle and open the Move dialog box. Move it closer to the first letter, Z. Repeat that for the other letters. After that change the order of the letters so the R goes in front of the last A, but through the O. Tip: To do that you will have to create new elements in order to mask them. Use the Move command for precision.

Step 8

Once you have a nice spacing and all the letters are well positioned, select all objects again and go to Object>Path>Outline Stroke. This will convert the Strokes to Fill.

Step 9

Select the G and the R and apply a linear gradient. Use Orange to Red for the colors.

Step 10

Duplicate the element above the Z and change its color to black. Go to Effects>Blur>Gaussian Blur and use like 3.5pt. After that place it beneath the Z and the R like the image below.

Conclusion

After we had an idea of what we were looking for, the design process became pretty straight forward. That means that once you know what you have to do the tool is just part of the process and you will find many ways to achieve the same result.

Good luck!!!