Logo Tutorial

We hear many adverb and adjective regarding log i.e. cool logo, crazy logo, attractive logo, text logo, unique logo so & so…

As a professional logo designer we may bear in mind the following comment

1. A logo must be describable
2. A logo must be memorable
3. A logo must be effective without color
4. A logo must be scalable i.e. effective when just an inch in size
5. A logo must be use for any propose i.e. all file format

In shortly professional designer usually follow logo design process as below:

1. The Design Brief
2. Research and Brainstorming
3. Sketching
4. Prototyping and Conceptualizing (See Step 5)
5. Send to Client for Review
6. Revise and Add Finishing Touches
7. Supply Files to Client and Provide Customer Service

Some time we can design typography logo in short way which is really amazing. Here we showed how to do that by using Adobe illustrator. Here are 10 steps to design a typographic logo. You can practice by following this..

Step 1

In Illustrator, using the Ellipse Tool (U) create a circle.

Step 2

Select the Circle and hit the Enter Key (return) the Move dialog box will open. Now we can move the circle horizontally or vertically and create copies as well.

First we will create the horizontal one, so just add the width of the circle in the horizontal field and click on the copy button. Repeat this process until you have 6 circles side by side.

Step 3

Lets create a circle below the first and the third circle. Those will be the Z and the G letters.

Step 4

Using the Direct Selection Tool(A), select some segments of the circles and delete them like the image below.

Step 5

Select all objects and change the Stroke Weight to 20pt, After that add 2 more elements above the Z and the R like the image below, and delete a segment of the last A. Tip: Use the Object>Transform>Move and Object>Transform>Reflect commands for more precision.

Step 6

Change the stroke colors. Use green for the Z, brown for the As, red for the G and R, and blue for the O.

Step 7

Select the A or the second circle and open the Move dialog box. Move it closer to the first letter, Z. Repeat that for the other letters. After that change the order of the letters so the R goes in front of the last A, but through the O. Tip: To do that you will have to create new elements in order to mask them. Use the Move command for precision.

Step 8

Once you have a nice spacing and all the letters are well positioned, select all objects again and go to Object>Path>Outline Stroke. This will convert the Strokes to Fill.

Step 9

Select the G and the R and apply a linear gradient. Use Orange to Red for the colors.

Step 10

Duplicate the element above the Z and change its color to black. Go to Effects>Blur>Gaussian Blur and use like 3.5pt. After that place it beneath the Z and the R like the image below.

Conclusion

After we had an idea of what we were looking for, the design process became pretty straight forward. That means that once you know what you have to do the tool is just part of the process and you will find many ways to achieve the same result.

Good luck!!!